Among an ocean of luxury ethnic wear labels in 2019, Mahak Khator (the founder) materialised her vision to create a sustainable, thoughtful and accessible fashion brand that elevates everyday dressing for Indian women. 

And there began a journey. Of Anubhutee - one of the most loved ethnic fashion brands of India. Of translating the rich and diverse craft traditions of Jaipur into carefully curated ethnic wear for women in beautiful prints. 

Apart from singing the folk fables of Rajasthan through its designs on a global level, Anubhutee also aims to provide and sustain mass employment to its community of artisans. 

Infusing indigenous craft techniques into modern silhouettes to make ethnic Indian wear more intriguing, affordable and comfortable, our endeavour is to help women step out and create their destiny feeling more beautiful, confident and proudly rooted in their culture.

Crafted with love… {{Our Collection}}

  • Salwar Suits

  • Our traditional suits with a touch of modernity are as versatile as it gets whether you are looking to amp up your chic & fuss-free wardrobe or your festive look. Choose from a vast collection of different styles & silhouettes for an effortlessly classy look. 

  • Kurtas

  • Stay a step ahead when it comes to the latest trends with our range of beautiful ethnic kurtas. Pair them with a pair of denim jeans or mix & match with cigarette pants, palazzos, leggings or shararas to sprinkle a dash of glam wherever you go.

  • Kurtis or Tunic Tops

  • For your wear-everywhere wardrobe, our collection of casual-wear kurtis is surely going to leave you spoilt with choices.

  • Dresses

  • To rescue you from your nothing-to-wear situations or last-minute picnic plans, we’ve got a collection of dresses to suit your personality and mood every day of the week. From short dresses to flared floor-length ones, each dress is crafted to perfection to bring out the best of your every occasion with style & pride. 


  • Nightwear

  • From sundowner to a restful night’s sleep, for your work-from-home days to slumber nights with your girlfriends, our collection of nightwear is casual, comfortable and playful all in the same breath. The textures, patterns and flowing fit will instantly let you slip into nirvana mode. 

    We make a difference in fashion through our: {{Our ethos}}

  • Premium Quality Fabrics

  • Our manufacturing facility being in-house enables us to deliver the best quality in terms of using the most premium and skin-friendly fabrics to give our customers that comfortable feel and lush appeal.

  • Myriad of Heritage Prints

  • Our design team works very meticulously in selecting heritage prints sourced from all over the country, drawing inspiration from that region’s age-old craft techniques and global trends in vogue.

  • Affordability Quotient

  • Apart from being comfortable and stylish, our designs are popular for being super-affordable as well. From festive to office wear, we got something to suit every occasion and every budget in our collection.

  • Focus on Sustainability

  • Treating our artisans fairly, consuming resources consciously, reducing wastage, and only using natural and best-quality materials - these ethos are deeply engraved in our brand’s philosophy. We are also a purely Made-in-India brand and proud of being one.